Importance of Mobile Application

Mobile apps have become a necessity for every business, whether you are a start-up or an established one. A mobile application gives you the freedom to attract larger audiences than other online platforms. The mobile application gives you greater visibility as on Play Store, and App Store the competition is significantly low. One of the most significant benefits of mobile apps is that it saves consumers time, enhances user experience and users indulge more in shopping. There is no doubt that the mobile app is more of a business opportunity and a necessary tool, which increases business revenue and stay ahead of the competitors.

Does your business really need a mobile app?

Not convinced yet? Let’s understand some of the benefits and importance of mobile apps in the modern business environment.

1. Increases visibility: There has been a big shift in how people buy, review and recommend products. Even before buying a product from a store, people prefer to check the review online. Now people can check about stuff on their smartphones, while waiting for their flights, or their appointments, and even when they are free. How is consumer behaviour formed? On average, a person spends 162 minutes on the phone each day. Even if your app is on the phone there is 100% percent chance that a person sees it at least once in a day while looking for another app. This gives your brand a much higher exposure than any other platform.
2. Builds customer relationship and loyalty: A mobile app allows you to communicate with your customers directly. It goes one step further and enables reverse communication with ease. Customers love to get heard and get a response faster. This is one of the greatest benefits of mobile app development and serves as an impressive marketing tool.
3. Transforming retail experience: The valuable insights provided by mobile apps help sellers exceed customer expectations. Sellers are able to create unique customer experiences by offering through personalisation. Several businesses have been able to utilise this and cut their overhead costs. These businesses predominantly sell their products through mobile apps. This way, they cut down on store space and thus increased profitability.
4. Build brand awareness and recognition: All businesses crave that their brand must be on top of the mind of their customers while making a purchase. But how do we do that, when there are newspaper ads, outdoor hoardings, flashy sign boards, social media marketing etc. etc. etc. Every other is competing for some attention in an overcrowded space. Mobile apps are like plain billboards which you can design the way you and your customers like. The more your customers get involved with your products and services via app; more are the chances that they will patronise it.
5. Help you to stand out of your competitors: Mobile apps for small businesses are still at a very evolving stage. If you embrace it early, you are more likely to be future-ready. Moreover, it helps you stand out. Your customers will strongly appreciate your forward thinking approach and will be excited to join you.
6. Direct Communication and marketing: With the competition getting tougher, old marketing tools may not be the smartest way to get in touch with your customers. Moreover, you need no salesmen or print brochures to communicate with your customers. Mobile applications have proven to be the quickest way to engage and communicate with your customers. Communicating product launches, promotional offers, discounted rates, etc. Direct communications also bring in information like demographics, geographical locations, and buying behaviours which gives you’re a valuable insight about your market.
7. Increase in profits: It is more likely that customers will lookup for the products on a mobile app rather than on a laptop or desktop. Researches have shown that most searches are done while people are on the go. Apps are quicker, interactive and way easier to navigate and compare different products. Unlike any other advertising platform communicating promotions and other marketing initiatives are way cheaper. It costs you almost nothing. Moreover, you cut down the cost of maintaining a store which has a direct impact on your profits.

Why your business needs a mobile app?

If you are a small business, you might be wondering whether you really need a mobile app at this stage. It is ok to be unsure about it, but as a business owner, you can’t afford to ignore its benefits. If not today, in the near future you will have to get aligned with your customers buying behaviour. So, why to wait? It is important to be future-ready, and by the time your competitors will start using it, you will be a master in managing and selling through mobile applications.

If you are worried about the cost, don’t be. We have a wide range of templates to choose from which are affordable. Be sure to invest with an experienced, and resourceful mobile app development company as your mobile application plays a critical role in developing your business. For any kind of professional advice, you can always get in touch with our experts. Virohaa has an experience of over 10 years in the field of digital marketing and advertising. We offer a holistic solution for your digital marketing needs which includes, web design, search engine optimisation (SEO), consulting, internet marketing and online branding.